SEO optimization

Achieve your goals

On-site website optimization

On-site SEO optimization includes a set of different activities in order for your website to be properly and clearly indexed (recognized) by a web search engine (in this case Google). As well as being, with its unique content, to be useful for future visitors. The key to good SEO is content that will respond to a user’s query in the best (read most useful) way.

For good SEO, a quality structure is essential, with a clear hierarchy of pages. Then, the optimization of these pages through the proper layout of elements, internal linking, etc. This all falls under the so-called. Technical SEO and my focus is precisely on these activities, through which we can lay a quality foundation for further growth of the website. These are essential activities that, in addition to quality content on the website, can give you the desired advantage over the competition.

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The importance of optimization

Google exists because of the users who use their search engine. The system itself, due to the amount of data at its disposal, has a very complex algorithm that, based on a large number of different factors, determines, assesses the relevance, and ranks websites every time someone types a certain search term. This all happens in a split second, and since Google is always user-oriented, it algorithmically evaluates which content is most useful and thus displays search results. In order for the content to be relevant, it is first necessary to answer the user’s query and adjust all the elements on the website so that it is clear to Google what business we are involved in and that we can respond to the user’s query. The technique that enables all this and practically lays the foundation for good optimization and indexing of your website is called SEO (Search Engine Optimization). My focus is specifically on on-site or on-page optimization, which means that the structure of the site and the layout of the elements on the pages are created in accordance with the standards that Google expects.

SEO process

Dobar SEO kreće sa analizom a završava se planom

Defining goals

You need to define the goal you want to achieve through your website (contact, sales, etc.)

Analysis

Analysis of the current situation about SEO , competition, opportunities and potential.

SEO audit

Detailed SEO optimization plan with a focus on achieving predefined goals.

SEO is also very important when you do advertising through Google Ads. If your website is technically well optimized and in accordance with SEO standards, it will directly affect the quality of advertising and ultimately the price of a click that you will pay for your ads.

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