Google Advertising

Allow the widest audience on the internet to see you and your offer

About Google

Google is the largest search engine today. Over 3.5 billion searches are done daily through Google. People increasingly “google” when they need a service, product, or ordinary information. The terms used for search are keywords and people search the internet in a variety of ways. Are they searching for what you have to offer them? Possibly. If this is the case, then you have great potential to reach new users just when they are searching for a product or service that you can offer them.

Whether you do business offline or online, Google advertising can help you bring your business closer to customers who are interested in your offer. Through keyword-targeted advertising, you can reach a wider audience and potential new customers or clients.

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How advertising on Google works

Before creating any campaign, it is necessary to do a good analysis, research keywords and make a good foundation with a quality landing page *. Advertising campaigns on Google are created depending on the goal – it can be an increase in visits to your website, directing visitors to take the desired action, increase sales, etc. All advertising campaigns are created through the Google Ads (formerly AdWords) tool. After defining the campaign, you start creating ad groups and the ads themselves. Ad campaigns are usually created for only one keyword with certain minimal variations (this is certainly a Google recommendation). After creating and running an ad, Google will determine the position of our ad in the search based on very complex calculations and on the principle of bidding.

* Landing page is a page that will open to users when they click on your ad

Google Ads and SEO

A good SEO and optimized landing page is very important for Google Ads

Creating a Google Ads campaign without quality Landing Page optimization (a page that will open when someone clicks on your ad) can cost you a lot and directly affect the price you pay for your ad. In addition to how the ad is written and how relevant it is to the keyword, Google will analyze your page and, based on how well optimized it is, evaluate its quality and how relevant it is to the search query. Of course, factors such as page load speed, mobile optimization, etc. are very important and all together fall under the domain of SEO optimization. The better the page is optimized and provides a better user experience for the end user, the better it will be for both the user and you.

Google Ads offers you the opportunity to reach an audience that is interested in your product or service through a small investment. If you would like to further expand your online marketing activities, advertising on social networks is also a viable option.

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