Google is the largest search engine today. Over 3.5 billion searches are done daily through Google. People increasingly “google” when they need a service, product or just an ordinary information. The terms used for searching represent “keywords” and people search the Internet in various ways. Are they searching for what you have to offer? Possibly. If so, then you have great potential to reach new users just when they’re searching for a product or service that you can offer to them.
How Google advertising works?
Before we create a campaign, it is necessary to make a good analysis, research keywords, and create a good foundation with a quality landing page*. Advertising campaigns on Google are created depending on the goal – it can be an increase in visits to your website, directing visitors to take the desired action, increase sales, etc. All advertising campaigns are created through the Google Ads (formerly AdWords) tool. Once the campaign is defined, the ad groups and the ads themselves are created. Ad campaigns are usually created for only one keyword with certain variations (this is definitely a Google recommendation). After creating and running an ad, Google will determine the position of our ad in the search based on very complex calculations and on the principle of bidding.
* Landing page is a page that will open to users when they click on your ad
SEO impact on Google Ads
Creating a Google Ads campaign without quality Landing Page optimization (a page that will open when someone clicks on your ad) can cost you a lot and directly affect the price you pay for your ad. In addition to how the ad is written and how relevant it is to the keyword, Google will analyze your page and, based on how well optimized it is, evaluate its quality and how relevant it is to the search query. Of course, factors such as page load speed, mobile optimization, etc. are very important, and all together fall under the domain of SEO optimization. The better the site is optimized and provides a better user experience for the end-user, the better it will be for both the user and yourself.
Google Ads offers you the opportunity to reach an audience that is interested in your product or service through a relatively small investment. If you would like to expand your online marketing activities, advertising on social networks is also available as one of ours services.